Wednesday, February 18, 2009

Mucinex Equals Inspiration?

It appears that a combination of Mucinex, Benadryl, and Advil (well, really the generic versions of all three) might just be the key to jump starting the creative process. I would like to say, for the record, that I am a fairly creative person to begin with. However, there are certain quiet gloomy days when the buzz of the heat pump and the sporadic rumbling of a car driving by do not perpetuate those brain bursts of ideas and the energy to follow up on said ideas. Or the humility to accept a client's less-than-enthusiastic response to another fundraiser or concert series.

The simple fact is that not many folks in my line of work are looking to create a new event, especially one that requires the initial expenditure of reserve funds. I really think the level of seratonin released is directly proportional to the amount of money in their bank accounts (relate back to the generic reference in the first sentence). HOWEVER...

It is my argument that right now is exactly the time to create a new funding or marketing initiative that is based on the concept of a "special" event. People want an affordable distraction from the news. They want a distraction from the cold weather. People want to feel like they can pull together to have a positive impact...SOMEWHERE...and not simply be at the mercy of a nebulous pain in the ass called "The Economy."

Therefore, I vote for Dr. Richard Florida's "Creative Class" to pop a Mucinex, Benadryl, and Advil and focus on an initiative in the Historic Richmond Region that deserves attention. Ideally, when the pills wear off, enough people will be behind the initiative to perpetuate the motivation.

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